Article Marketing and Submission Service: Article marketing is one of the best ways to increase website traffic, and generate sales and leads. Why? Because article marketing positions you as an authority in your niche, which means you presell clients and make getting a sale that much easier.

Article marketing is simply the practice of writing informative content and submitting it to free article directories on the web. The only thing it costs is time (if you have it) and writing skill. This type of free marketing is used by small and large companies alike.

Why What You Don't Know Can Hurt Your Article Marketing Efforts

While article marketing is free, if not done correctly, it is a complete waste of time. You must know about article length (there are "perfect" word counts to get the maximum exposure); how to write it so that it gets found (eg, using keyword rich phrases); which directories to submit to; what to write about; how to write an effective resource box; etc.

You must know all of this -- and quite a bit more, to get the most effective results from your article marketing efforts. Of course, with our service, you don’t have to worry about any of this. We handle all of it for you. Following is more information on article marketing and why it is so effective.

Why Submitting to Article Directories Works

Drive Continuous Traffic: Article marketing works because it drives continuous traffic to your website or blog. When you submit an article to an article directory, you give permission to others to publish it – free. They may use it in their newsletters, on their websites, for content in their brochures, etc. Why would you give content away?

Why Giving Away Content is Good Business

Because at the end of it, there is a resource box. This resource box contains information about you and/or your company, and [should include] a link to your website/blog. View the end of the article, Freelance Writers - How to "Keyword" Your Site So You Get Found to see an example of a resource box.

Every time this article is published or linked to, my company’s name is being advertised. And many readers will click through to my site, which exposes them to my products and services. Article marketing is a form of viral marketing that can bring in clients for years to come.

What Is Viral Marketing and Why Is It So Effective?

Viral marketing is defined as using electronic mediums like email and social bookmarking (eg, MySpace) to disseminate and encourage word-of-mouth messages. One of the most well-known examples of this is the Obama Girl. If you’re not familiar with it, read about it here. Publicity garnered from the video:

It had over one thousand views within five hours of being posted on YouTube.com. On the second day, the American news media had taken notice of it and its directors were featured on many news TV programs, and written up in numerous newspapers. It was also named the biggest web video of 2007 by People magazine, the AP, Newsweek and AOL.

This is the power of viral marketing. And, it can all come from one single article posted in a free article marketing directory.

Backlinks: Not to get too technical, but backlinks drive traffic to your site. And submitting articles to free article marketing directories can get you thousands of them – pretty easily. How?

What are Backlinks and Why Every Website and Blog Needs Them

Backlinks are simply links back to your website. They are also known as inbound links. And, the reason they are so important is that search engines like them. The more your site has, the more popular it is deemed by the search engines.

The more popular your site is deemed by the search engines, the higher it shows up in search engine results.

How Backlinks Affect Your Website’s Traffic

To use a term pertinent to this site as an example, say you were searching for a firm to write SEO content for your website. So, you type in the search term "write seo content." What’s among the top results returned? An article written by New Media Words founder entitled, How to Write SEO Articles in Four Easy Steps.

Another term you might type in when you want SEO content written for your site is “freelance SEO Writer.” There among the top results – in bold no less – are the credentials of New Media Words founder Yuwanda Black, ie, “Yuwanda Black: I'm a freelance (SEO) writer.” What if you typed in "seo content provider?" There she is again, among the top results.

The reason this is pointed out is that it did not happen by accident. Every time someone publishes one of these articles or links to them, that’s a backlink that pushes the site being promoted higher in search results. So, when web surfers are looking for the type of service/product this company provides, New Media Words (or its predecessor site, SEO-Article-Writer.com) will be one of the first ones they see.

Builds Up Your Authority: Another benefit of article marketing is that it builds up your authority in your niche. There is just something about the written word that makes people believe that you are an expert. And, you are. You probably just don't think of yourself this way. Article marketing changes that, putting your expertise squarely in the spotlight.

If you operate a tree removal service, you know about it. All it takes is dispensing what you know in some well-placed articles. Pre-Sell for You: In essence, your articles do all the pre-selling for you. Imagine having “authored” 25, 50 or 100 articles on the subject of tree removal.

When someone needs a tree removed, all they have to do is read your articles (which should be listed in an information section on your website) to be convinced that you know what you’re talking about. As a reminder articles should always be helpful to the end user. And, the best types of articles are "How To" and "Tips" on how to do something.

At New Media Words, we don’t have to convince clients that we know how to write SEO content – because they can find the founder's articles on the subject all over the web. Hence, when they call it’s only a matter of working out a project timeline. The vast majority of New Media Words' clients have already decided to hire us before they call.

Imagine what it would mean to have this kind of easy sale for your business?

Free Exposure for Years: Articles stay in article banks for eternity. In fact, unless the site goes offline, it is highly unlikely that your article will ever be removed.

Why Articles Stay Live Forever & Why It’s Important to You

Article directories make money from the free content you submit. How? When you click on an article, you will notice advertisements. They are usually to the right of the article or at the top. However, they can show up anywhere. The ads are usually relevant to the article at hand.

For example, if you’re an auto body shop, ads about cars will show up. If you’re an insurance agency, insurance ads will show up.

When someone clicks on one of those ads, the article directory owner makes money. So, they have no incentive to remove these ads. And, this is to your benefit. For, it means free exposure for your business for years to come.

Put Your Marketing on Autopilot

Perhaps the best part of article marketing is that it allows you to put your marketing on autopilot. With our “Quick Start, Flood the Web” Package, you can start to rapidly build traffic to your site. Then, you can scale back and submit an article a week, for example, to keep the traffic continuously flowing.

While volume is important, what’s even more important is consistency – and this is true of any type of advertising you may do. For example, submitting an article a week to a top-rated directory is better than submitting 10 articles at once and then doing nothing for a month or two.

Search engines are constantly on the hunt for new content. Giving it to them on a regular basis will drive traffic to your site continuously – and effortlessly.

This means more pre-qualified customers in the pipeline – and isn’t this what every business wants? For complete package details, including pricing, click here.

Feel free to contact us with any questions about your order. Send an email to info[at]newmediawords.biz and you will be contacted promptly during normal business hours (M-F; 8am to 6pm EST).

Photo Courtesy of Mike Swope via SXC.hu.